7-Eleven is going vegan. The convenience chain will be filling shelves with plant-based snacks and meat-free alternatives across stores in Australia.
7-Eleven will make vegan alternatives of some of their offerings like a ‘No Chicken and Lettuce Sandwich’, a ‘No Egg and Lettuce Sandwich’, a ‘No Beef Pie and a No Sausage Roll’ in all of their stores.
7-Eleven Australia’s general manager of marketing, Julie Laycock, said taste was a key factor of product development.
“We didn’t just want to have plant-based options, we wanted to make sure they were tasty products in their own right. Our team developed these exclusive products with our suppliers, and we’ve done extensive testing with consumers to ensure the new products taste delicious.”
“The convenience of being able to drop into one of our 700+ stores makes it even easier for people looking for vegan-friendly and vegetarian food and those who want to mix plant-based meals into their diet more often.”
“While our range includes our traditional meat and animal products, these new products provide more choices for more people. As Australia is one of the fastest-growing plant-based food markets in the world, it’s important to us that we continue to provide tasty, great value products for as many people as possible,” she said.
The company will be planning to increase the range of plant-based products they offer across all their stores, according to Laycock
“We’re continually looking at how we can provide more choice in our range. We’re trialling a soy milk option for coffee in a small number of stores in Victoria.”
Other products they will be offering on their menus include a vegan-friendly falafel wrap and a Japanese rice ball, the Teriyaki Mushroom Onigiri in selected stores.