The vegan animal sanctuary cares for around 120 animals that would typically have gone to slaughter. And interestingly, the venue was originally a cattle ranch that has now turned fully in the opposite direction to function as a vegan-friendly setting.
The donations from All Y’all Foods go directly to support the care and feeding of cattle, goats, pigs, sheep and chickens that will now, thankfully, live the rest of their natural lives at the sanctuary.
Founder of All Y’all Foods, Brett Cristoffel, is a native Texan. He learnt early on that his home state is the nation’s largest supplier of beef and wanted to create a kinder alternative.
So to begin with, he produced three Texas-inspired flavours of the company’s flagship product, It’s Jerky Y’all. The flavours of which include Black pepper and sea salt, Prickly pear teriyaki and Prickly pear chipotle. Following this, he added It’s Big Crunchy Bacony Bits Y’all which has reached as high as number one in the Amazon meatless bacon category.
Collaboration for the planet
However, moving forward, Brett wanted to do more than just offer plant based foods that are better for people and the planet. And as such, made the discovery of Rowdy Girl Sanctuary which has the largest herd of sanctuary cows in Texas. The perfect combination!
Brett commented: “I’m grateful for the opportunity to support the Rowdy Girl Sanctuary in their mission to provide love and care to animals. They also assist other ranchers transition from animal agriculture to plant-based products through their rancher advocacy programme. It’s a win for everyone involved. It’s the future.”
Rowdy Girl Sanctuary Founder, Renee King-Sonnen added: “I’m just happy as I know how to be that Rowdy Girl Sanctuary is on the receiving end of such a passionate organisation as All Y’alls Foods. Partnering with “It’s Jerky Y’all” is the perfect fit because we used to raise livestock and sell them at auction. Now we can enjoy the jerky without the cow!”
More and more consumers are choosing plant based products due to a desire to improve their health, the environment and animal welfare in general. In 2021, plant based food retail sales grew 6.2% over a previous record growth in 2020, reaching a new high of $7.4bn in the US.
Take a look at the website for more information on the work and rescues of Rowdy Girl Sanctuary. Or if you are interested in the work of animal sanctuaries, you might like to read about Freedom Farm which was set up by Adit Romano and Meital Ben Ari in Israel to help slaughterhouse animals.