Plant-based meat company Beyond Meat have debuted their new limited edition ‘Cookout Classic™’ value pack plant-based burgers. The pack consists of 10 burgers that are, according to the company, their ‘most affordable price to date’ of $15.99 (£12.78).
Ready to #GoBeyond this summer? We’re committed to making good food easier to find, easier to share & easier to enjoy. Next week, we’re launching Cookout Classic™️ – a limited edition 10-pack of nutritious & sustainable plant-based burgers at our most affordable price yet! pic.twitter.com/zPA9crQrLX
— Beyond Meat (@BeyondMeat) June 17, 2020
Like all their meats, the meat-free patties are not only vegan and made from ‘simple’ plant-based ingredients, but they are also non-GMO, free from soy or gluten and have 18g of protein per serving. The burgers will also be sold in recyclable carton packs.
The Founder and CEO of the company said, ‘With summer grilling season underway, we are pleased to launch Cookout Classic value packs nationwide at our most affordable price point to date, enabling more consumers to Eat What You Love™ while enjoying the nutritional and environmental benefits of plant-based meat.
‘This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers.’
CNBC reveals that Beyond Meat’s market value has doubled in 2020 as of Tuesday’s close and the company’s stock was up about 3% in premarket trading yesterday.
The burgers will be available next week from June 22nd and will be available in the frozen section of US stores like Walmart, Target and ShopRite.
