Launched as the world’s first to market, biodegradable shoe, Blueview is a new and sustainable footwear brand that is dedicated to protecting our environment from the dangers of plastic pollution.
As a revolution in the footwear market, this sneaker uses innovative and plant-based materials in the form of Soleic and PlantKnit, for a sustainable shoe that provides maximum comfort and durability.
Revolutionary material
The team spent more than six years researching and developing Soleic which is the world’s first high-quality, renewable and fully biodegradable polyurethane foam, as a base for the Blueview shoe. It supports the arch whilst working as a durable cupsole and outsole.
In addition, the company also created PlantKnit which is the world’s first plant-based and fully biodegradable machine knitter shoe upper.
Commenting on the achievement, Stephen Mayfield, Blueviewe CEO and co-inventor of Soleic® foam, commented: “It is a dream come true to see our Soleic® foams finally reach the consumer market. Combining this innovation with world-class design and manufacturing to complete the Blueview Pacific, we are excited to provide consumers with a revolutionary footwear experience.”
Durability tested
Blueview only uses environmentally friendly, vegan materials. And acting within these values it has conducted durability and SmartLast tests at Heelux Labs to ensure the strength and durability of this shoe design.
“As a surfer, I’ve seen firsthand how our oceans are being affected by plastic pollution,” said Tom Cooke, Blueview Co-Founder and President. “By uniting my expertise in the footwear industry with the advancements developed by our science team, I am proud to provide our customers with access to the world’s first biodegradable shoe.”
Blueview shoes are currently available for pre-order nationwide for $135.
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Revolutionizing the footwear industry, BLUEVIEW replaces petroleum plastics with plant-based plastics to create BLUEVIEW’s inaugural sneaker, the BLUEVIEW Pacific. This sneaker utilizes innovative new plant-based materials, featuring Soleic® and PlantKnitTM for a sustainable and stylish sneaker that provides an ocean of comfort with serious durability. The BLUEVIEW Pacific sneaker is available for pre-order nationwide for $135 at blueviewfootwear.com.
On a mission to accelerate and lead the global transition to bio-based materials and more environmentally friendly production practices, each BLUEVIEW shoe is an accessible and sustainable option to change the trajectory our planet is on. To learn more about BLUEVIEW, visit blueviewfootwear.com or follow along on Instagram @blueviewfootwear.
