Bright Barley has announced how it will be celebrating World Plant Milk Day next month, with Instagram campaigns and product giveaways.
The barley milk company will be hosting events on its Instagram page by collaborating with influencers and teaming up with the Bluebird Film Festival by handing out Bright Barley shakes. The team behind is also developing recipes using the company’s range of barley milk, giveaways and animation featuring its Bright Barley grain character.
The company was launched in 2019 by Jiali Jiang and saw the benefits of implementing barley into people’s diets. Jiang teamed up with a Masters student from Oxford University and made some barley-based alternative milk in chocolate, salted caramel and coffee flavours.
Barley is a cereal grain and, according to Bright Barley, holds many health benefits. These include boosting your fibre, lowering cholesterol, reducing the risk of coronary heart disease, slow-releasing energy, controlling blood sugar levels, improving digestive health, keeping you full and providing antioxidants.
World Plant Milk Day is an international day that celebrates and promotes the benefits of plant-based alternatives to dairy milk. It was established by Plant Based News co-founder Robbie Lockie in 2017, and turned into a partnership with ProVeg in 2018
The plant-based milk market has been booming through the years, with alternative milk sales being up 28.3% before lockdown, according to Kantar. Recently, Swedish oat milk giant Oatly received a big investment from a group including some celebrities, taking the company’s valuation to $2 billion.
A consumer survey by The Vegan Society found that 54% and 42% of those they interviewed, who tried soy and almond milk for the first time respectively, said they would be making regular purchases of those products after lockdown.