Research published by market research company Mintel has revealed that more brits are finding veganism more appealing during the current COVID-19 pandemic.
In a survey of 2,000 consumers, it was also discovered that a quarter of young British Millennials (aged 21-30) say that the epidemic is the result of why they are attracted to the vegan diet, while over one in ten (12 per cent) of all Brits are showing the same interest. The research also highlights how Generation Z (20 years and under) and Millennials are most likely to stock healthy produce.
One of the main reasons behind this, according to Mintel, is the ‘strong belief’ in the idea of plant/botanical ingredients such as herbs and spices having medicinal benefits. The research also suggests that 23 per cent of Brits are making ‘five a day’ a priority since the start of the outbreak.
The Associate Director of Mintel Food & Drink gives his input on the rise and says: ‘People want the world to change for the better right now and they are searching for ways to show compassion. For consumers struggling to know how to make a positive difference, cutting out animal protein may be seen as a way of tackling the climate crisis, showing compassion for nature, and boosting their own nutrient intake.’
As the nation begins to ease out of lockdown, the study also suggests that the situation has had a lasting impact on their eating habits as well, with two in five consumers believing they will buy long-life food and drink. While one in seven eating are more tinned foods since the pandemic, giving a ‘waste no want’ mentality.
The report ends with the revelation that COVID-19 has also created a long-term interest in going back to the kitchen and cook more.