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Thursday, November 26, 2020

Cruelty-Free Giant ‘The Body Shop’ Debuts Vegan Bath Products

International bath day was this Sunday 14th of June and with that came a new product from cruelty-free giant The Body Shop, who debuted their vegan bath products made from food waste and a 100% recyclable bottle made from 50% recycled plastic.

The company, which was brought from L’Oreal by Natura Cosmeticos back in 2017, has launched four new bath blends in time for International Bath Day (June 14).

Ensuring that food waste is put to good use, the Bath Blends are made from second choice wonky bananas, pears, strawberries, and mango seed oil from the juice industry. Plus, they’re bottled in 50% post-consumer recycled plastic to minimize environmental impact.
Their four fruity fragrances; Pear, Berry, Banana, and Mango priced at £8 for a 250ml bottle.

Rich in vitamins and antioxidants

The Bath Blends have been enriched with antioxidant and mineral-rich ‘superfruits’ and veggies as well as fruit and seed oils to leave your skin nourished and hydrated. As said on their website, these vegan bath products offer “More than your average bubble bath, we’ve blended super fruits and vegetables known for being rich in vitamins and antioxidants.”

Last year, The Body Shop trialed a shower gel refill station in one of its London outlets – which the brand originally scrapped in the late 1990s. According to The Guardian, Managing Director of The Body Shop, Linda Campbell said: “Overall, the idea is for shoppers to have a bit of fun and to have some memorable experiences. Some aspects of the pilot, if successful, are likely to be rolled out to other stores in Europe and North America.”

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