-3.3 C
Friday, December 4, 2020

Retailers add more plant-based options as demand skyrockets

Latest News

The World Plant-Based Taste Awards 2021 are open for submissions

The World Plant-Based Taste Awards 2021 will have 12 categories, including cooked, ambient, chilled and frozen, judged by vegan industry professionals. Plant Based World Europe...

Eat Just’s cell-based meat approved for sale in Singapore in a world first

Singapore's regulatory authorities have approved Eat Just's cell-based meat for human consumption for the first time, as part of chicken bites. In a global first,...

Coffee roaster Meira reduces carbon footprint with bio-based packaging

Finland-based coffee roaster Meira has launched a sustainable range called Vallilan Paahtimo, with vegan, bio-based packaging. Finnish coffee roaster Meira has partnered with packaging manufacturer...

COVID-19 has not only impacted everyone’s day to day life, but it has also affected the meat industry. Due to the virus, many meat plants are either run by a small group of workers or are temporarily closed, causing the meat supply to shrink in local supermarkets and plant-based options to enjoy new popularity.

What this means for the plant-based industry is that more US consumers are buying alternative meats instead, meaning that the sector is now growing. Stores such as Kroger and Costco are currently adding more plant-based options from brands such as Impossible to their shelves, and customers have been stocking up on the meat alternatives.  

It all started when Impossible Foods announced their products would be sold at 17,000 Kroger stores as demand for the meats has ‘sky-rocketed.’ While Beyond Meat revealed, their earnings have also grown, earning the interest of investors and an increase in stock.

The shortages have also affected American fast food company Wendy’s, as they have had to pull their beef burgers off the menu at some of their locations.

Although experts believe the shortages to be short-lived, this does not mean the rise of plant-based options will face the same fate as many are choosing to go meat-free given that many are put off by the origins of the coronavirus and the growing awareness of animal agriculture as well.

What if with this new demand comes an influx of fresh plant-based options, which turn the heads of flexitarians and vegan curious individuals? Perhaps the trend could have more long-term potential.

Anam Alam
Anam is a freelance writer for The Vegan Review and a student studying journalism. She is a passionate writer who possesses a range of skills ranging from audio, video, editorial and creative writing. Her goal is to educate the public and the world with stories that she feels need to be talked more about in society.