Ed Winters, also known as Earthling Ed, has set up a new ethical clothing brand called I.D.E.A Studios. Following his determination in vegan activism, I.D.E.A Studios sets out to spread the animal rights message in a global fashion.
The fashion brand is based in Canada and specialises in sustainable streetwear that’s void of any animal, or human exploitation. It consists of comfortable clothing, unique t-shirts, jumpers, and hoodies.
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I.D.E.A. Studios meaning
But why this name? Well, I.D.E.A stands for “I Don’t Eat Animals”. Each piece is produced ethically and sustainably with the use of organic cotton and recycled materials such as plastic bottles, forming the basis for each creation. There are, of course, no animal products or derivatives so you can rest assured your clothing comes having caused the absolute minimum of harm.
The website even states: “Non-human animals should never have to suffer for the clothing we wear.”
And naturally, with its strong moral stance, I.D.E.A Studios only works with companies that share similar beliefs. This includes those who ensure their working conditions are comfortable for employees and companies who adhere to strict regulations and certification processes.
Earthling Ed has been incredibly busy these last few years. Alongside this latest venture, he is also the Co-Founder of Unity Diner, a vegan restaurant in London that was set up back in 2018, as well as a chain of plant-based fish and chip shops called The No Catch Co. He has also, this year, published a book called This is Vegan Propaganda.
Earthling Ed commented on the launch of I.D.E.A Studios: “I am so happy to finally be able to show you what it is I’ve been working on, it’s definitely a little different to what I’m used to but I’ve loved the process of designing these clothes so much! I really hope that you love them and feel proud wearing ethical streetwear emblazoned with strong messaging.”
We cannot wait to see what comes next from this inspirational vegan activist. If you want to read more about his work, you might be interested in a book review of his published “This is Vegan Propaganda.”
