Ikea goes vegan – Yesterday, Ikea announced it will be introducing Beyond Meat’s vegetable burger to its Amsterdam and Amersfoort stores.
Beyond Meat is a huge, and growing, player in the faux-meat market. The company is American but has plans to add production points in Europe, to allow distribution around the continent with a lower carbon footprint. Read more about Beyond Meat’s expansion here.
This plant-based partnership is only a trial and as such will last eight weeks.
Ikea is not the only major brand testing a vegan friendship: McDonald’s last year announced a Beyond Meat trial in their Canadian stores. Subway and KFC are also agreeing deals.
In the Netherlands Beyond Meat, in collaboration with Zandbergen World’s Finest Meat, is already available in restaurants such as Thrill Grill, Canibale Royale and the Vegan Junk Food Bar.