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Thursday, November 26, 2020

IKEA to Launch Plant-Based Version of its Iconic Meatballs

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IKEA has announced a meat-free alternative to its iconic Swedish meatballs for a more sustainable option.

Swedish furniture retail company IKEA has announced that it will be launching “plant balls”, the “IKEA meatball without the meat”. The company reveals the alternative is not only made from plant-based ingredients, but customers can also expect the same taste and texture of the original meatball, with only 4% of the climate footprint.

IKEA’s plant-based meatballs are set to launch on August 3, in its restaurants and Swedish food markets. The plant balls are made with yellow pea protein, oats, potatoes, onion and apple. To achieve the classic “meaty taste”, umami flavours like mushroom, tomato and roasted vegetables are added. They will also be served with a traditional place of mashed potatoes, cream sauce, lingonberry jam and peas.

The Swedish company says it is “working hard” to become “climate positive by 2030”, and increasing plant-based alternatives is a way to achieve this goal. The company has also been tweeting about how its affordable products are made for water and energy efficiency, and its solutions for renewable energy and waste sorting.

IKEA’s standard meatballs have been the most popular menu item in its stores, with over one billion meatballs being sold every year, according to the company. In May, IKEA released its meatball recipe to customers who were not able to access the product during the lockdown. And now, those who follow a plant-based diet will be able to have the same experience as their fellow meat-eaters.

Anam
Anam Alam
Anam is a freelance writer for The Vegan Review and a student studying journalism. She is a passionate writer who possesses a range of skills ranging from audio, video, editorial and creative writing. Her goal is to educate the public and the world with stories that she feels need to be talked more about in society.