Online grocery company, Instacart, has launched a new collection of products and features through the Instacart app. These lines are based around the launch of “The World is Your Cart” which is Instacart’s latest shopping system, with the advertising campaign featuring the famous singer, Lizzo. “The World is Your Cart” offers new in-app features that allow customers to see it, “cart” it, and receive their delivery in as fast as an hour!
To kick off “The World is Your Cart”, Lizzo is starring in a new film that also showcases a remix of “The Sign”, which is the first track from Lizzo’s new album, Special. Within the film, Lizzo is using the Instacart app, which leads to fantastical scenes in which her world comes to life as she adds more products to her digital cart.
This weekend, on Sunday 28 August, Instacart will unveil “The World is Your Cart” campaign in a full page, centre spread advert in The New York Times, again featuring Lizzo.
But what does this have to do with veganism, you’re probably wondering? Well, along with the new in-app shopping experience, Carts, which allows customers to get inspiration through suggested content and collections, Lizzo’s own exclusive Cart of her favourite vegan treats and products are available from her role in “The World is Your Cart”. Because of course, those things she shops for in the advert are all vegan!
Lizzo commented: “A shoot where I get to sit in a bubble bath and shop all day? Sign me up Instacart! This spot is so dynamic, and people will see me shopping and imagining what each item could lead to, from a desertscape of Takis – which are always in my cart – to a rain shower of cherries. I’m also excited to share my shoppable Cart which includes so many of my favourite things. I hope that my Cart inspires people to get all the stuff they love or maybe even try something different!”
“‘The World is Your Cart’ is a rallying cry that reminds us of the abundant possibilities of each product we add to our Carts and satiates our curiosity by enabling others’ Carts to spark our own creativity,” said Laura Jones, Instacart Chief Marketing Officer. “In addition to capturing these possibilities across our new creative platform, we’re making them a reality by offering consumers the chance to discover new things across the Instacart App – so you can browse, be inspired, and turn that inspiration into reality by getting your items delivered to your door in as fast as an hour.”
All new features, including Lizzo’s own Cart, are available today on the Instacart App and website. “The World is Your Cart” was created by Instacart’s in-house marketing team in partnership with agencies Droga5 and Mayflower, and brought to life by GRAMMY Award-winning director, Sam Brown. We can’t wait to give it a try.