KFC will be trialling a vegan version of their fried chicken in over 50 locations in Los Angeles, Orange County and San Diego.
American fast-food restaurant company, KFC will be trialling a vegan alternative of their classic fried chicken with Beyond Meat. The companies have collaborated to sell Beyond Fried Chicken in over 50 select KFC locations in Beyond Meat’s home region Southern California, including Los Angeles, Orange County and San Diego from Monday, July 20. It will only be available until “supplies last”.
Beyond Meat says the chicken is a plant-based protein that has the same flavours as the classic KFC Fried Chicken and will also have the same texture and appearance. The chicken will also be accompanied with your own choice of dipping sauce and will be available as a six- or 12-piece a la carte, part of a combo and completed with a side and medium drink.
In an initial test run, in August 2019, Beyond Fried Chicken was debuted in Atlanta and sold out in five hours. It expanded the test to Nashville in February and also received the same positive response. Both companies also collaborated in May to sell Beyond Fried Chicken in China. And Yum China partnered with the plant-based company last month to distribute meat-free burgers in restaurants, including KFC, in select locations in China.
Andrea Zahumensky, chief marketing officer at KFC US, said: “I’ve said it before: despite many imitations, the flavour of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken.
“We know the east coast loved it, so we thought we’d give those on the west coast a chance to tell us what they think in an exclusive sneak peek.”
Beyond Meat’s founder and CEO, Ethan Brown, also said: “We are thrilled to continue our partnership with KFC and bring Beyond Fried Chicken to Southern California. KFC is a true category leader and we are proud to be their partner of choice as they make delicious plant-based chicken more accessible to consumers.”