Monday, November 28, 2022

Kim Kardashian and ‘that’ Beyond Meat advert

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We’ve all seen Kim Kardashian’s Beyond Meat advert. Or at least images of it. In case you need a reminder, this is the one we’re talking about…

And boy, what an array of conversations this has kicked up.

First of all, did you spot the error?

Yep, in this advert, Kim Kardashian claims to believe so strongly in the Beyond Meat brand that she’s offering them her best asset – her taste.  But then the video cuts to her seemingly eating a mouthful of food while holding a burger that somehow seems to have no bite mark. She then comments on how amazingly delicious the Beyond Meat products are while fist-bumping the chefs and taking a few more selfies. Not once in the advert do you see Kim Kardashian eating a mouthful of the Beyond Meat products.

Kim Kardashian on socials

And you only have to go across to the comments on Instagram for an insight into what the masses really think about it all. One fan stated: “Fake eating… I see you” while another said, “That was cringe.”

So what do you think? Is this a genius PR move from Beyond Meat?

Looking at their history, you can see why the use of a Kardashian for a vegan company advertising campaign is always going to be controversial. And again, this is reflected in the comments on Beyond Meat‘s Instagram page.

“Well, this makes one less customer.”

“Why her????
Uuuugghhh!!!!!
Common beyond!!!
So many better to choose from…”

“And now I literally don’t want to buy this product Anymore.”

Whereas on the flip side, others commend the possibilities that come with such a massive name on the social media scene. If Kim Kardashian says something is good then you know millions of people will follow. And you have to admit, they have a point. Is this just a great way of bringing veganism to the main stage? 

So what are your thoughts? We’d love to hear what you think of the ad as well as the collaboration in general. 

Alice Soule
Alice Soule is a Writer and Editor, and graduated with a BA in Social Policy. She is passionate about veganism and animal rights but equally has a love of sports, reading, and drinking tea. Alice is a perpetual dreamer and recently finished writing her first novel. As yet to be published...because she's already dreaming up the next story...