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Thursday, May 13, 2021

Liverpool FC takes Quorn partnership to next level with ‘Meat Free Matchdays’

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Having partnered in 2020, as part of the Reds Go Green initiative, Liverpool FC is lending its support to Quorn by asking fans to take the ‘meat-free matchday pledge’.

More than just an extension of Veganuary, the pledge is designed to inspire lifelong change and to lower carbon footprints. It’s a bold maneuver given the traditionally meat-filled nature of matchday snacks, but with some of the team’s key players promoting the #meatfreematchdays pledge, it looks certain to gain momentum. 

In a video uploaded to Facebook, fan favorites Jordan Henderson, Alex Oxlade-Chaimberlain, and Xherdan Shaqiri discuss their pre-existing attitudes and habits in respect to meat, as well as the benefits of eating less, particularly for professional athletes who are prone to injury. Revealing that a meat-free diet can lead to reduced inflammation and faster recovery times, the three first-team pros offer a reasoned and unemotive argument for being open-minded to the possibility of consuming fewer animal products. 

A lighthearted quiz further brings the seriousness of the animal farming industry into clear focus with relatable numbers driving the message home including: “The capacity of Anfield stadium swapping their beef mince for Quorn mince each premier league home game, could save the greenhouse gas emissions to power over 500 households for a year.” 

Read our feature on vegan athletes who are changing the game. 

It would be a stretch to imagine that the entire contingent of Liverpool FC fans will be willing to make the swap, but even a small percentage making a change will have an enormously positive impact. With many already feeling that Quorn, Liverpool’s Official Sustainable Protein Partner,  has been demystified, thanks to the existing multi-year partnership with their team, fans have an opportunity to join others in their meat-free lifestyles, even if only on home matchdays. 

When it comes to saving the planet and looking after our own health, Quorn and Liverpool FC are proving that their partnership ensures no conscious eaters ever have to walk alone and that small changes can mean big steps forward.

Search for the #meatfreematchdays tag on social media to join in.

Amy Buxton
Amy is a committed ethical vegan, raising a next generation compassionate human with her husband and their beloved dog, Boo. A freelance writer with a background in PR, she decided to use the COVID lockdown period to refocus her client base and has come to The Vegan Review as a senior writer and editor, before moving into her external content director role. "What we should be doing is working at the job of life itself" is Amy's mantra, courtesy of Tom from The Good Life.

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