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Tuesday, December 1, 2020

The Meatless Farm Expands To Australia After Successful US Debut

Alternative meat producer, The Meatless Farm Co. has recently announced that it will be expanding the distribution of its plant-based meat products.

Earlier this month, the United Kingdom-based vegan brand The Meatless Farm Co expanded its distribution to Australia. The company produces alternative meat products such as plant-based burgers, sausages and mince.

The company made its Australia debut in Sydney, through distributor Bidfood Botany and through Decade Foods in the other parts of Australia. The Sydney burger shop Suburgia will be the first to put The Meatless Farm’s products on their menu. It will be featuring its vegan burger patty as part of Suburgia’s Magnificently Meatless burger of the month (for May) and its vegan sausages inside gourmet hot dogs.

“The look, cook, taste, and quality of their plant-based meats make Meatless Farm a good fit for us. Adding their burger patties and sausages to our menu lets us expand the fun, fresh, and quality menu that we provide to our customers,” says Mike Jeffries from Suburgia.

“We’re committed to creating plant-based meats that deliver on taste, texture, and nutrition,” Morten Toft Bech, founder of The Meatless Farm Co said. “We’re thrilled to be entering Australia in partnership with Decade Foods. More and more Australians are looking to reduce the amount of meat they’re eating, for both health and environmental reasons, and this shows no sign of slowing down.”

The expansion follows a successful US debut

Being in development for 2 years prior, Meatless Farm began its retail debut in 600 Sainsbury’s supermarkets in the UK in 2018 before then expanding its product line to Whole Foods Markets across the United States in August 2019. The product lines showed great success as the company reported a 149% increase in sales during the 12 weeks leading up to January 25, 2020, as compared to the same period in 2019.

Why Australia?

Australia is one of the world’s fastest-growing market for vegan based foods (the third fastest to be precise). This is due to the growing awareness of environmental sustainability, animal welfare, and a focus on healthy lifestyles that push Australians consumers towards more plant-based products.

An estimate says the number of Australians who eat ‘all or mostly vegetarian’  has risen from 1.7 million in 2012 to nearly 2.5 million in 2019. Not counting the growing number of Australians who simply just want to reduce their meat consumption by having one or more free meat-free nights a week.

And the fact that companies such as The Meatless Farm Co. are still expanding during the COVID19 crisis shows the demand for plant-based products is still on the rise.

Next up: Beyond Meat Partners With KFC And Pizza Hut To Bring Products To China

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