Saturday, June 3, 2023

Core values

Kindness: Our philosophy is to deliver mainstream products that are eventually carbon positive and help make our global food system fairer.

Healthiness: We innovate food using natural ingredients that offer more than intensively farmed meat in terms of health benefits.

Experience: We deliver uncompromisingly delicious products that deliver on taste and texture and help people make small changes without feeling the difference.

Why pea protein?

We focus on pea protein because it’s a complete source of plant protein that has all the nine essential amino acids that your body can’t create on its own and must get from food. Pea protein is a great source of iron that is known to help in muscle growth, weight loss and improving heart health. Many people are allergic to soy, so pea protein is a better alternative.


Our next-generation plant-based products make it accessible and easy for “Meatlessers” or flexitarians to swap everyday meat dishes with plant-based.

Compared to other plant-based competitors, our products are:

Nutritious: Since we strive for pea-based protein as our star ingredient, our products are naturally lower in saturated fats and high in fiber. We also try as much as possible for key products to be soy-free.

Great taste and texture: Consumer tested, our plant-based meat has a texture and taste that is equivalent to conventional meat.

Good value: We strive for the best quality products with accessible pricing so everyone can enjoy our products.

We are also working hard to make our production the cleanest in the category with our partnership with LMI in Calgary, Canada.

The next five years…

To address the issues facing the planet, we believe that it must become environmentally friendly within the next five years while still delivering delicious, nutritious food. There is a duty on all of us, including governments, to find the right economic and environmental balance when it comes to our food system.

"Within five years, we see Meatless Farm as a market leader within the plant-based industry, leading the charge towards change."