Italian designer brand, Moncler, has pledged to remove all animal fur from its range by the end of 2023. This definitive action will take us a step closer to ending the cruelty that is animal breeding and captivation for the sake of real fur in the clothing industry.
Moncler hopes that by making this commitment it will be demonstrating its ongoing determination to follow responsible business practices. The company has also been engaging with Italian animal rights organisation LAV so wants to affirm the ongoing discussions with them as a representative of the Fur Free Alliance.
Claire Bass, Executive Director of Humane Society International/UK, says: “We are thrilled that Moncler will stop sourcing new fur this year as part of a constructive engagement with Italian animal protection group LAV, a representative of the Fur Free Alliance. As another major brand makes the sustainable and compassionate decision to end all involvement in this cruel trade, we urge the UK government to reflect public and corporate opinion, and bring forward legislation to ban the sale and import of fur.”
To date, more than 1,500 brands have denounced the use of fur and have joined the international Fur Free Retailer initiative; this includes brands such as Armani, Prada, Gucci and Net-a-Porter. The campaign connects fur-free companies with consumers wanting to only buy from ethical sources. It provides an online list for consumers and has the ongoing aim of encouraging companies to go fur-free.