Charli D’Amelio is best known for having 143 million on TikTok, with the superstar dancer regularly collaborating with high-profile celebrities. But her latest ambition has seen her launching a perfume, called Born Dreamer, and we’re excited to announce that it’s cruelty-free and vegan!
A while ago, we shared our favourite vegan perfumes with you, as we recognise that it’s often quite difficult to understand when a perfume is truly vegan or not. Well, this one can definitely be added to the list!
The Creation of Born Dreamer
Charli was involved in every step of the creation of Born Dreamer, and was keen to ensure no animals were hurt in the making of it. The ambition of this project was to make other people feel good about themselves and to be sure that all packaging was fully recyclable, meaning a minimal amount of impact on the planet. Being aware of her fanbase, Charli knew what her followers would want from Born Dreamer – to be cruelty-free and environmentally friendly. However, another influence could be her vegan mother, Heidi D’Amelio.
View this post on Instagram
Charli selected the ingredients, and specific notes of the fragrance, eventually opting for jasmine as the main scent of the perfume. The chosen top note is Anjou pear, which combines well with the jasmine and additional notes of amber, creating a subtly sweet fragrance that’s sure to be popular.
Born Dreamer is already available at Ulta stores and from the Ulta website, retailing at $48 for each refillable bottle, or $35 for a refill.
Charli follows in a historically long list of celebrity-created fragrances. Most recently, this includes Billie Eilish’s Eilish Eau de parfum, Ariana Grande’s God is a Woman, and Sarah Jessica Parker’s Lovely. It’s exciting to see the majority of celebrities being mindful of the environmental impact of their decisions, and we can’t wait to see who’s next to bring out a perfume.