After launching their products in the likes of Tesco, Asda and even Holland & Barrett, plant-based meat company Oumph has confirmed an increase in sale by 400% in the first quarter of 2020 – in comparison to last year.
According to Food Manufacture, the brand saw most of its success with their pulled meat and kebab analogues and their ‘Oumph! Burger’ raking in the sales while the company also saw a 30% increase in UK supermarket chain Asda during National Vegetarian Week in May.
Launched in Sweden, Oumph! produces a variety of plant based alternatives from seasoned and unseasoned meats to burger patties and pizzas made from soya beans. According to their website, their products are rich in protein and fibre, animal-free, as well as being a source of iron and folic acid.
The company also collaborated with Bristol manufacturer The Real Wrap Co to launch into the UK segment with food-to-go products which initially launched in universities and hospitals. While their burger was announced ‘best vegan burger’ by the Vegan Food & Living Awards this year for having ‘a vert enjoyable taste and texture.’
Oumph!’s retail manager has credited the company’s ‘strong launch in Tesco’ is one of the reasons behind the company’s success in sales, with their latest launch being their ‘Sticky Smokehouse Oumph!’ early this year.
