Cookie company Partake Foods have launched their vegan, ‘allergy-free’ cookies into American supermarket chain Target. It was announced on their Instagram on Monday that they were set to launch in a store, leaving customers eager to find out and today they revealed what store it is.
The startup backed by Jay-Z has three cookies launched into the market: cookie butter, chocolate chip and birthday cake, but they have many other variations on their website.
The founder Denise Woodard created Partake after discovering her daughter Vivienne has a severe corn and peanut allergy and had a ‘terrifying encounter’ with the foods. And it was after this that Woodard set to find healthy and allergy-friendly alternative snacks but was ‘frustrated’ that there was nothing on the shelves that met their dietary requirements. So Denise started to make her own alternatives and launched the company.
All of Partake’s cookies are free of the eight allergens being wheat, tree nuts, peanuts, milk, eggs, soy, fish and shellfish and they are also preservative-free, non-GMO and do not contain artificial flavourings.
The business is also keen on ‘giving back,’ by partnering with non-profit organisation Blessings in a Backpack that feeds school children who are fed on the federally funded Free and Reduced Meal Programme in the US. Partake will donate $1 for every box of cookies bought at Whole Foods Market in Texas, Arkansas, Oklahoma, and Louisiana.
You can buy Partake Cookies right now in Target or on their website.