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Selena Gomez declared in an Instagram caption that her new line of beauty products, Rare Beauty, will be “100% vegan and cruelty-free”.
The promise of Selena Gomez beauty products has been announced, under the brand name Rare Beauty. One question that many fans asked was whether or not the entire line will be vegan.
Gomez answered the question on her Rare Beauty Instagram account, with a photo of herself and her dogs. The caption revealed her up and coming beauty products will be “100% vegan and cruelty-free”. Given that Gomez is a public figure, the news has been welcomed by vegan groups.
Calling products free from animal-derived ingredients and claiming to be cruelty-free has been troubling for many companies and celebrities in the past. Last year, viewers noticed that XMondo’s Glitterati hair serum claimed to be vegan. It contained carmine though — a red pigment made from crushed cochineal bug. A customer also noticed that the same serum had the Choose Cruelty Free symbol. When asked about the brand, CCF responded. That it had never certified XMondo and said it has experienced a lot of “illegal logo use”.
According to The Vegan Rabbit, there are many companies like Hello Bello, Little Twig, and SAINT that claim to be vegan. At the least, they try to be vague about their status. Many companies give the impression of being certified as free from any animal-derived products, but the consumer should always check. Whether your favourite product has a certification or not is not the end of the conversation; always check the ingredient list to be sure. The Selena Gomez beauty line ingredient lists will make for interesting reading for fans.
One reliable sign of ethical production is The Vegan Trademark. A certification that companies can display to demonstrate that their products are fully vegan, the trademark is widely respected. Sam Calvert, a spokesperson for The Vegan Society, commented: “Registration of products with The Vegan Society reassures vegan consumers that the product has undergone independent scrutiny.”
Another certification companies can apply for is the PETA-Approved Vegan logo, which means that a product is free from animal-derived ingredients and is not tested on animals.
“It’s clear that Selena Gomez, like many celebrities and other consumers, wants nothing to do with crude, archaic tests.” said PETA director Elisa Allen. Selena Gomez beauty products could reach a new generation of potential vegans, helping to eradicate animal testing altogether. Some countries are further along with this goal than others, but consumers will drive change. Figureheads with huge social media followings, such as Gomez, can prove helpful to the cause.
“Today, there are more than 4,700 cruelty-free companies on the PETA US Global Beauty Without Bunnies list. This is proof that it’s easy to develop beauty products without animal exploitation.
“Refusing to buy or sell products tested on animals. That goes a long way towards creating a world in which no animal suffers and dies for the sake of any beauty item.”