Sproud, Sweden’s go-to sustainable vegan milk, is set to launch this April in the US and Canada. The dairy alternative is made from pea protein and is also non-GMO and allergen-free.
Four varieties of the product will be available. These include Original, Unsweetened, Chocolate and the barista-inspired professional formula that is used already by café’s in Sweden, such as Lofbergs Coffee.
Lofbergs’ Head Barista, Alexander Ntatsos said: “It is quickly becoming the first choice for baristas here in Sweden and we’re confident baristas worldwide will feel the same way.”
The success of Sproud may not only be due to its “creamy taste and texture”, but also because of its “planet friendly” emphasis, according to the company. Sproud’s milk has a year-long shelf life and is not refrigerated in transit, which reduces its carbon footprint by one third.
“At Sproud, we are passionate about great taste and sustainability and we are ‘So Proud’ to be bringing Sproud to the United States and Canada… We are excited to deliver them a more sustainable and planet-friendly product than other dairy alternative milks,” said their Global Brand director, Maria Tegman.
Sproud will be sold in selected North American retailers and on Amazon.
By: Shannon Clack Twitter: https://twitter.com/ShannonClack3