Vegan favourite, Taste & Glory has posted a heartbreaking message to fans across the socials today, announcing the end of its production.
In words offered on Instagram, the brand feels that amongst the rapidly growing choice of plant-based foods available on the market, there isn’t enough room for them too. The company thanked everyone for their support and passion for what they have done so far and encouraged vegans everywhere to continue enjoying a meat-free lifestyle.
Disappointed fans
But as expected, there is disappointment. With some fans even questioning if it’s a belated April Fools joke.
“What !? I buy your products all the time 😢 please say this is a late April fools 😭💔”
“This is such a shame 😢
Thank you for all your amazing products!!”
“Sad to hear this @tasteandglory_uk! Thank you for all the delicious products and for all you have done to support people in eating more plants & less animals ❤️”
Sustainability at heart
Taste & Glory was loved for many of its innovative products, and none more so than the infamous tender strips that came in a range of styles and were perfect for spicing up a meal. The company functioned sustainably, proudly highlighting how the production of its foods puts less impact on the environment than meat equivalents. And working alongside local product manufacturers, the team was based on a site that used 100% renewable electricity and that gave zero waste to landfill.
Rapid growth of plant-based foods
And this rapid growth of the plant-based food market has been monitored for some time now. A year ago, it was reported, that because of the boom in alternative-meat production, meat consumption in Europe and North America will peak in 2025 before it starts to fall.
The research, undertaken by the Boston Consulting Group (BCG) and Blue Horizon Corporation (BHC) predicts that plant-based meats will reach price parity with regular meats as soon as 2023. In addition, it suggests that we will see protein made from microbial fermentation reaching parity by 2025 and cell-cultured alternatives by 2032.
But for now, we want to wish the team at Taste & Glory all the best for your future endeavours. We were huge fans and are really as sad to hear this news.
