The Body Shop will carry The Vegan Society’s Vegan Trademark on all its products by 2023, while also rolling out refill stations in its stores.
Global beauty brand The Body Shop has committed to become the first company to have its entire product formulations portfolio certified by the Vegan Trademark by 2023, making the brand 100% vegan.
Currently, around 60% of The Body Shop’s products are vegan. The brand was also the first of its kind to campaign against animal testing in cosmetics in 1989. The Vegan Society’s Vegan Trademark is the most well-known certification for vegan products internationally, with through checks on every supplier and manufacturer of raw materials. The Body Shop currently uses more than 3,700 raw materials.
The beauty brand also announced a rollout of refill stations across 500 stores globally this year, with a further 300 planned for 2022. It will also expand its in-store recycling scheme, Return, Recycle and Repeat, across 800 stores in 14 markets by the end of this year.
Lionel Thoreau, The Body Shop’s global brand director, said: “Our decision to go 100% vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances.
“Vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically-minded customers.”
The company says work has already begun towards the transition, with the new vegan body butters reintroduced and rolled out globally earlier this year.
Chantelle Adkins, director of business development at The Vegan Society, added: “The Body Shop is taking a different approach by certifying each ingredient rather than just the product. This is a real first for the beauty industry, and again, The Body Shop demonstrates how business can be good for people and the planet.”
While The Body Shop aims to have all its product formulas registered with the Vegan Trademark by December 2023, old formulations not certified by The Vegan Society could still be in the market at that point.