The Vegan Trademark, the original vegan certification scheme by The Vegan Society, has registered its 50,000th product.
The Vegan Society’s Vegan Trademark has now certified a record 50,000 products, registering 15,206 products in 2020 alone.
Accoridng to research by the charity, 97% of vegans and vegetarians look for independent vegan certification labels on food and drink products. Another survey carried out last month confirmed that the Vegan Trademark is the most trusted and recognised labelling scheme.
It is the original vegan certification mark, created in 1990 and used the world over. The standards for the trademark are applied on a product-by-product basis with every ingredient subject to a thorough audit and annual review.
Read our story to find out the behind-the-scenes process of the Vegan Trademark certification.
The 50,000th product certified by the Vegan Trademark is the Organic Turmeric Powder by Everyday Superfood, which specialises in cupboard essentials and superfoods. Its director, Damon Serji, said: “It’s incredible to think our 48th product registered with the incredible Vegan Trademark is also the 50,000th one to be certified by the Society.
“We could not be more proud of ourselves and our products and we are excited to be part of this amazing journey that The Vegan Society started over 30 years ago. We understand how important it is to have the highly-recognised and trusted vegan label on all our products, and we know how much our consumers value it too.”
In 2005, Ultra Glow Cosmetics became the first cosmetics brand to register with the Vegan Trademark, while Simple System was the world’s first horse feed to be certified vegan. It registered its 1,000th product in 2006. In 2017, Forest Green Rovers became the first vegan football club globally, registering with the trademark. And January 2021 saw Burger King and Subway become the first fast-food chains to do so.
Ericka Durgahee, the trademark’s marketing manager, said: “The Vegan Trademark just continues to go from strength to strength. To think that only five products were registered with the trademark when it was first created and now we can proudly say 50,000 products carry the label.
“By encouraging the development of vegan options and improving labelling on suitable products, we have helped make a vegan lifestyle even more accessible and appealing.”
