LiberEat, the food app specialising in catering to dietary preferences and intolerances, will now feature The Vegan Society’s Vegan Trademark.
The Vegan Society is partnering with diet-conscious food app LiberEat to introduce the Vegan Trademark to its users.
From this week, users will be able to specific products registered with the Vegan Trademark when making a search on LiberEat. The app helps vegans, those trying to follow a plant-based diet, as well as those suffering with allergies or intolerances make specific searches using the available filters and based on their profile.
The in-app scanner allows users to double-check whether a product is suitable for their vegan profile, while the shopping cart helps you order groceries based on your preferences. 42 new nutritionally-balanced recipes, commissioned by The Vegan Society as part of its Vegan and Thriving campaign, have been added to the app’s vegan lineup.
LiberEat has seen a huge increase in searches for specific products and recipes, with around 5,000 new users joining each month since October as lockdown has kept the hospitality industry closed.
While the app was formally launched in 2019, LiberEat was founded in Aberdeen in 2016 by Barry Leaper and Louise Cahill. Cahill, a registered nurse, created the app after years of struggling to find things to make and eat because of her dietary restrictions.
Leaper, the managing director, said: “The collaborative partnership we have developed with The Vegan Society’s Vegan Trademark is one we are very proud of and excited about. The two brands have many cohesive overlaps; both are here to signpost innovative and exciting new products suitable for vegans and to support and protect consumers from eating things they consciously avoid in their diet. We work with the trademark on the mission to make finding vegan food products and suitable recipes easy, safe and fun.”
Ericka Durgahee, marketing manager for the Vegan Trademark, added: “LiberEat really takes the stress out of searching for suitable vegan meals and products. Whether you’re eating out at a restaurant or making something yourself, we know how difficult it is to feel confident that what you’re eating is vegan.
“Everyone using the app can now look out for the Vegan Trademark and be completely satisfied that what they choose is suitable for vegans when they see it alongside registered products.”
