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Sunday, September 26, 2021

The Vegan Trademark

Vegan TM blackThe Vegan Trademark has been helping users identify that a product is free from animal ingredients since 1990. Registration with the trademark gives brands the confidence to shout about their vegan credentials. Look out for the Vegan Trademark on over 53,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more!

What kind of products does the Vegan Trademark certify?

Any vegan product! Our largest source of registrations come from cosmetics and toiletries and food and drink, but we also register fashion apparel, footwear, household, homewares, raw materials, furnishings, companion animal products, babycare and alternative tests, to name a few industries. We like to think that anything that is vegan and tangibly verifiable can be registered with the Vegan Trademark.

Our oldest Vegan Trademark holder is Bio-D, who registered their first product in August 1990, just one year after they were founded with one member of staff. Their vegan cleaning products are now a household name, available across multiple supermarkets, shops and department stores and they’ve grown to a team of 49. We’re so proud that Bio-D have seen the value in verifying their vegan products with us all this time, and we hope we’ll continue to see new products from them for the next thirty years! Other brands who’ve renewed and grown their product ranges with us for over twenty years include Rakusen’s, Suma wholefoods, Paul’s Tofu, Friendly Soap, Green People, Samuel Smith, AquaSource, Pure spreads, Dolma fragrances, Booja Booja and Freerangers.

How many products or brands have you certified as vegan since the Vegan Trademark began in 1990?

The Vegan Trademark has registered thousands of products over the years, and currently have over 53,000 active trademark product registrations from over 2,000 brands around the globe. Since we began in 1990, over 50% of brands who register with us are still with us, and the average length of time a business keeps the trademark for is 5 years (though we’re hoping this will keep going up as more people switch to using vegan products!). You can find out more about what registering with the Vegan Trademark entails here

Where does the Vegan Trademark see itself in five years’ time?

As our longest running campaign, the Vegan Trademark has been making vegan products more visible for over thirty years. Over the next five, we will continue to be the authority and at the center of vegan standards as well supporting The Vegan Society’s mission of seeing veganism become an easily adopted mainstream lifestyle. This will come to life through seeing more products than ever proudly displaying the trademark, more businesses supported in the development of vegan products in an authentic and robust way and consumers happily shopping for products that suit their lifestyle across more and more product category types.