Tuesday, October 4, 2022

XMarket Venice Beach Popup Partners with Future Farm

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In the summer we brought news to you of PlantX’s XMarket Uptown opening up in Chicago, bringing a whole host of festivities to what was believed to be the largest vegan store in the world. 

Well…never one to dwell on its successes, PlantX has now agreed on a collaboration with Future Farm, a plant-based food innovator and lifestyle brand that provides delicious and natural products to customers at its Venice Beach Vegan Popup. 

So what can we expect to see? For starters, there are two new sandwiches by Future Farm’s Chef, Dennis Samala, that have been added to the regular menu – Chicago style Future Sausage and Pepper Hoagie Roll, and Barbacoa Future beef Street Torta.  In addition, there are Future Farm products available, such as meatballs, burgers, and sausages that are all made from non-GMO ingredients.

Aside from food, Vegan Popup by XMarket at Venice Beach will host weekly social events, including monthly pizza nights that will, of course, feature Future Farms products.

 
 
 
 
 
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“We absolutely love Future Farm products and we know our customers will too,” said PlantX CEO, Lorne Rapkin. “Customers can drive by our store and try out these new and exciting menu items. Additionally, delivery is available through Door Dash and Uber Eats. On 14 September, we will co-host an event with Artronika, Future Farm, and Pizza 108, featuring pizzas using Future Farm products for the first time ever. Additionally, we will be promoting the Future Farm brand in all our stores, including Canada. We expect to provide Future Farm with premium placement and sampling events throughout the next three months at several PlantX locations, extending the collaboration beyond Southern California.”

Clare Premo Perez, North American Marketing Director at Future Foods added, “We’re excited to partner with PlantX on our journey to change the way the world eats. The PlantX triple threat of retail, e-comm and delivery will help Angelenos get their Future Farm fix whenever the mood strikes. We look forward to continuing to partner throughout the fall via activations and events that will bring the Future Farm brand to life.”

This partnership is one that’s been built up over time and continues on from the success of the two months Dream Pops promotion over the summer.  

“We had so much fun with our partners at Dream Pops, and the pop-up event was perfect for the unusually hot summer months,” added Rapkin. “We hope to work with them again in the near future and we look to build upon the success of our live promotion events with Future Farm.”

Alice Soule
Alice Soule is a Writer and Editor, and graduated with a BA in Social Policy. She is passionate about veganism and animal rights but equally has a love of sports, reading, and drinking tea. Alice is a perpetual dreamer and recently finished writing her first novel. As yet to be published...because she's already dreaming up the next story...