Allergy Box, an online food store launched by Alice and Andrew Hall, strives to put allergies at the forefront of food shopping, so parents can feed their children stress-free.
Alice and Andrew Hall recently launched Allergy Box, an online food store designed to ensure everyone can eat everything safely and freely. The business founded in response to the struggle with their daughter Olivia’s allergies.
With firsthand experience in the dangers and difficulties of food allergies, the entrepreneurs (who also founded LowKal) have designed the e-commerce model so that allergy filters are first, and other preferences come later. The filters include nut, gluten, dairy, eggs, coconut, and soya — with an additional box labeled “I am able to eat ‘May Contain’ products” for those who suffer from less severe allergies.
“Cooking for a family with multiple allergies is really tricky,” says Alice Hill. “Every label in the supermarket has to be checked for multiple allergens. Online, you can sort by allergens but only one at a time. When I go shopping I head to the free-from aisle. And I basically have to base the meals around the key components I can buy.”
With 20% of the UK suffering from allergies, and 8% more life-threatening incidents occurring to toddlers, having this type of service is vital to many families, especially those who may not be able to take care of their children at all hours of the day. The website’s filtering system means Allergy Box is halving the amount of time spent on grocery shopping.
The company also offers ‘free from’ boxes. Which contains collections of up to seven different products, each adhering to specific allergy needs.
Additional options to browse for the ‘most popular’, ‘lowest priced’, and ‘most recent’ products give parents. The chance to try new things and shop economically without the concern of unsafe ingredients.
In mainland UK, deliveries are all made to your home the next day. The online store is now live across the country. And Allergy Box is looking to stock allergy-friendly cleaning products and subscription services in the near future.